Prečo je to dôležité: llms.txt is the emerging standard for AI-readable site descriptions — like robots.txt was for search engines. Early adopters (Yoast, Cloudflare, Stripe) are already using it. Without it, AI assistants have no guided overview of your store.
Ako opraviť: Create /llms.txt in Markdown format:
# Your Store Name
> One-line summary of your business and key offerings.
Detailed description paragraph.
## Products
- [Product Category](URL): Description
## About
- [About Us](URL): Company history and values
See llmstxt.org for the full specification.
Prečo je to dôležité: Without structured data, your store is invisible to AI commerce. Google AI Overviews, ChatGPT Shopping, Perplexity, and Bing Copilot all rely on schema markup to understand and recommend products.
Ako opraviť: Add JSON-LD structured data immediately. Priority order: 1) Organization, 2) Product (with offers), 3) BreadcrumbList, 4) WebSite+SearchAction, 5) FAQPage. Use JSON-LD format exclusively — not Microdata or RDFa.
Prečo je to dôležité: Organization schema is the foundation of your AI identity. Without it, AI assistants can't confidently attribute information to your brand, verify your legitimacy, or show your Knowledge Panel.
Ako opraviť: Add Organization (or LocalBusiness for physical stores) schema with: name, logo, url, description, contactPoint, address, and sameAs linking to all your official profiles (LinkedIn, Facebook, Wikipedia if available).
1 H1, 1 H2, 13 H3 — poor structure
Prečo je to dôležité: AI extracts information based on heading structure. Pages with proper H1→H2→H3 hierarchy are more accurately parsed by ChatGPT, Perplexity, and Google AI Overviews. Without it, AI may misinterpret your content.
Ako opraviť: Use exactly 1 H1 (page title), then organize content with H2 sections and H3 subsections. Each heading should describe the content that follows. Never skip heading levels (H1→H3 without H2).
Prečo je to dôležité: No freshness signals = AI assumes your content is stale. ChatGPT and Perplexity both weight recency in their citation algorithms. Competitors who show recent updates will be cited instead of your static pages.
Ako opraviť: Add dateModified and datePublished to your JSON-LD schema, and display a visible 'Last updated' date on the page. Update content quarterly at minimum. AI heavily favors fresh, maintained content.
Answers only 1/5 key shopper questions: price
Prečo je to dôležité: AI assistants answer shopping queries by fanning out into price/shipping/returns/availability/payment sub-questions. A page that answers none of them is invisible in AI shopping answers and reads as untrustworthy to buyers.
Ako opraviť: Your page barely addresses core shopper questions. Add sections covering price, shipping (options + cost), returns/refunds, availability, and payment methods — as visible text, not just in schema. Link to a dedicated FAQ, Shipping, and Returns page.
Only 7% quality alt text — 0 missing, 25 poor
Prečo je to dôležité: Poor alt text means your product images are invisible to AI visual search (Google Lens, Bing Visual Search). This is also an accessibility requirement (WCAG 2.1 AA) — many regions enforce this legally.
Ako opraviť: Audit all images: add descriptive alt text (3-15 words) to every <img>. Include product names, features, materials, colors. This is critical for visual AI search and accessibility compliance.
Prečo je to dôležité: llms-full.txt provides AI models with your entire site content in one parseable file. It's the difference between an AI having a brief overview vs. deep knowledge of your products and services.
Ako opraviť: Create /llms-full.txt containing your complete site documentation in a single Markdown file — product catalog summaries, FAQs, policies, brand story. This gives AI models maximum context about your store.
Prečo je to dôležité: FAQ schema provides 30% higher AI citation rates (LLMClicks research). ChatGPT, Perplexity, and Google AI Overviews pull FAQ answers verbatim. It's the fastest way to get your content cited by AI.
Ako opraviť: Add FAQPage schema to every product page and category page. Include 3-5 Q&As per page covering: product specifications, shipping, returns, usage instructions. Format: question (full sentence) + answer (75-150 words).
2/6 elements — missing: <article>, <nav>, <main>, <aside>
Prečo je to dôležité: AI crawlers don't see your CSS. They rely on semantic HTML to distinguish main content from navigation, ads, and boilerplate. The WordLift AI Audit weights semantic HTML as a primary machine-readability signal.
Ako opraviť: Add: <article>, <nav>, <main>, <aside>. Semantic HTML tells AI what's content (<article>), navigation (<nav>), sidebar (<aside>), etc. — without relying on CSS classes or visual layout.
9 lists found — consider adding comparison tables
Prečo je to dôležité: AI models are biased toward extracting data from HTML lists and tables. Perplexity and ChatGPT pull bullet points and table data with much higher accuracy than paragraph text. Structured content = more AI citations.
Ako opraviť: Add comparison tables to your content. Use <ul>/<ol> for feature lists, specifications, and benefits. Use <table> for product comparisons, pricing tiers, and specifications. AI extracts structured content exponentially faster than paragraphs.
OG tags complete but no sameAs entity links
Prečo je to dôležité: AI needs to confidently identify your brand entity. Open Graph + sameAs create a cross-platform identity that AI models recognize. The HubSpot AEO Grader found entity clarity is a top-3 factor for AI brand recognition.
Ako opraviť: For full entity clarity: 1) Complete Open Graph tags (og:title, og:description, og:image, og:type), 2) Add sameAs in Organization schema linking to Wikipedia, LinkedIn, Facebook, and other profiles.
Prečo je to dôležité: AI models weight author expertise heavily. Pages from identified experts get cited 3x more than anonymous content. This is especially important for product guides, reviews, and advice content.
Ako opraviť: For content pages (blog, guides, about): add Article/BlogPosting schema with author property linking to Person schema. Include the author's jobTitle, credentials, and social profiles.
No statistical data found in content
Prečo je to dôležité: Content without data is 41% less likely to be cited by AI. Perplexity and ChatGPT specifically seek pages with quantified claims and verifiable statistics.
Ako opraviť: Add numbers: pricing comparisons, performance metrics, customer statistics, industry benchmarks. Specific data (e.g., '99.9% uptime', '4.8/5 rating from 2,400 reviews') is what AI quotes most.
Avg section: 66 words — only 11% in 80-200 word optimal range
Prečo je to dôležité: Pages with 120-180 word sections earn 70% more AI citations (Otterly Citation Economy 2026). For Google AI Overviews specifically, 100-150 words per section is the sweet spot.
Ako opraviť: Restructure content into sections of 120-180 words between H2/H3 headings. Each section should cover one topic completely. Split sections over 300 words, expand sections under 80 words.
Prečo je to dôležité: Q&A content format matches how people query AI assistants. Without question-format headings, your content is harder for AI to map to user queries.
Ako opraviť: Add H2/H3 headings phrased as questions your customers ask: 'How much does shipping cost?', 'What sizes are available?', 'How do I return an item?' Follow each with a direct, concise answer.
1/4 signals — missing: @id in JSON-LD, sameAs links (Wikipedia, LinkedIn), Organization schema
Prečo je to dôležité: Brands with verified Knowledge Graph presence receive 3.1x more AI citations. @id creates a persistent entity identifier that connects your schema across pages and platforms.
Ako opraviť: Add: @id in JSON-LD, sameAs links (Wikipedia, LinkedIn), Organization schema. Use @id in JSON-LD to create a unique node identifier. Ensure your brand name is identical in title, schema, and OG tags. Link to Wikipedia/Wikidata via sameAs.
Grade 16 — too complex for broad AI citation (technical threshold: 14)
Prečo je to dôležité: Content above grade 12 readability is harder for AI to extract as clear, concise answers. Pages using clear headers and approachable language are 28% more likely to be cited by AI.
Ako opraviť: Simplify sentences (target 15-20 words average), use common words, break complex ideas into shorter paragraphs. AI extracts content for general audiences — if it's too academic, AI skips it.
Prečo je to dôležité: Content without citations or expert quotes appears unverified to AI. AI assistants prefer content backed by named sources, data references, and expert opinions.
Ako opraviť: Add 2-3 expert quotes or data citations per major page. Use <blockquote> for quotes and link to authoritative sources (.gov, .edu, Wikipedia, industry reports).
Prečo je to dôležité: ai.txt is an emerging standard (proposed May 2025) for fine-grained AI permissions beyond robots.txt. Early adoption signals AI-forward thinking and gives you control over how AI uses your content.
Ako opraviť: Create /ai.txt or /.well-known/ai.txt to declare granular AI permissions per content type: which AI actions (summarization, training, extraction) are allowed for which content sections.
Prečo je to dôležité: WebMCP is called 'the new Schema.org moment' — it's how AI agents will interact with your store (search products, add to cart, check availability). Google and Microsoft are co-developing this standard.
Ako opraviť: WebMCP (W3C Community Group standard, Chrome 146+) lets pages declare structured tools for AI agents. Add toolname and tooldescription attributes to <form> elements, or include a <script type='application/webmcp+json'> manifest.
No <main> or <article> elements — AI can't isolate content from boilerplate
Prečo je to dôležité: Without semantic containers, AI crawlers must guess where content starts and navigation ends. This leads to poor content extraction and fewer citations.
Ako opraviť: Add <main> around your primary content and <article> around self-contained content blocks. This creates clear boundaries for AI content extraction.
Prečo je to dôležité: Without visible social proof, B2B prospects can't verify your track record before reaching out. Missing testimonials/case studies is the #1 reason consultancy sites lose qualified leads at the contact stage.
Ako opraviť: Add at least one form of social proof: 1) Client testimonials as <blockquote> with attribution, 2) Case study / portfolio section with past work, 3) 'Trusted by' client logo strip. For B2B, this is the #1 credibility lever.
No AI bot restrictions (allowed by default)
652 words in raw HTML (5.2% text ratio) — readable by AI crawlers without executing JS
652 words — rich content for AI analysis and citation
First paragraph: 33 words — good content density above the fold
9 paragraphs, avg 36 words — optimal for AI extraction
97 contextual internal links per 1,000 words — strong knowledge graph signal
Self-referencing canonical — clean signal for AI