Prečo je to dôležité: llms.txt is the emerging standard for AI-readable site descriptions — like robots.txt was for search engines. Early adopters (Yoast, Cloudflare, Stripe) are already using it. Without it, AI assistants have no guided overview of your store.
Ako opraviť: Create /llms.txt in Markdown format:
# Your Store Name
> One-line summary of your business and key offerings.
Detailed description paragraph.
## Products
- [Product Category](URL): Description
## About
- [About Us](URL): Company history and values
See llmstxt.org for the full specification.
Only 4414 words visible in HTML — content may be JS-dependent
Prečo je to dôležité: AI crawlers see only raw HTML. The LLMClicks audit tool found that JS-dependent pages score 70% lower in AI readiness. Server-rendered content is the #1 prerequisite for AI visibility.
Ako opraviť: Your page has very little content in the HTML source. If you're using a JavaScript framework (React, Vue, Angular), implement Server-Side Rendering (SSR) or Static Site Generation (SSG).
Prečo je to dôležité: No Product schema = invisible to AI shopping. 58% of consumers now use AI for product discovery (Adobe 2025). Without Product schema, your products don't exist in this channel.
Ako opraviť: Add complete Product JSON-LD schema: name, description, image, sku, brand, offers (price, priceCurrency, availability, seller), aggregateRating, review. This is mandatory for AI-powered commerce.
Prečo je to dôležité: No freshness signals = AI assumes your content is stale. ChatGPT and Perplexity both weight recency in their citation algorithms. Competitors who show recent updates will be cited instead of your static pages.
Ako opraviť: Add dateModified and datePublished to your JSON-LD schema, and display a visible 'Last updated' date on the page. Update content quarterly at minimum. AI heavily favors fresh, maintained content.
Prečo je to dôležité: llms-full.txt provides AI models with your entire site content in one parseable file. It's the difference between an AI having a brief overview vs. deep knowledge of your products and services.
Ako opraviť: Create /llms-full.txt containing your complete site documentation in a single Markdown file — product catalog summaries, FAQs, policies, brand story. This gives AI models maximum context about your store.
Prečo je to dôležité: FAQ schema provides 30% higher AI citation rates (LLMClicks research). ChatGPT, Perplexity, and Google AI Overviews pull FAQ answers verbatim. It's the fastest way to get your content cited by AI.
Ako opraviť: Add FAQPage schema to every product page and category page. Include 3-5 Q&As per page covering: product specifications, shipping, returns, usage instructions. Format: question (full sentence) + answer (75-150 words).
Prečo je to dôležité: SearchAction enables Google's sitelinks search box and allows AI shopping assistants to search your catalog directly. It's how AI agents find specific products in your store.
Ako opraviť: Add WebSite schema with potentialAction: SearchAction. Define your search URL template so AI assistants and Google can search your store programmatically.
29 lists found — consider adding comparison tables
Prečo je to dôležité: AI models are biased toward extracting data from HTML lists and tables. Perplexity and ChatGPT pull bullet points and table data with much higher accuracy than paragraph text. Structured content = more AI citations.
Ako opraviť: Add comparison tables to your content. Use <ul>/<ol> for feature lists, specifications, and benefits. Use <table> for product comparisons, pricing tiers, and specifications. AI extracts structured content exponentially faster than paragraphs.
Prečo je to dôležité: AI models weight author expertise heavily. Pages from identified experts get cited 3x more than anonymous content. This is especially important for product guides, reviews, and advice content.
Ako opraviť: For content pages (blog, guides, about): add Article/BlogPosting schema with author property linking to Person schema. Include the author's jobTitle, credentials, and social profiles.
Prečo je to dôležité: Products with star ratings appear in Google's rich results and get 35% more clicks. AI shopping assistants (ChatGPT, Bing Copilot) rank products with reviews significantly higher in recommendations.
Ako opraviť: Add AggregateRating schema (ratingValue, reviewCount, bestRating) and individual Review schemas. AI shopping assistants prioritize products with verified reviews and ratings.
Prečo je to dôležité: ai-plugin.json enables AI agents to interact with your store programmatically — search products, check prices, process orders. This is the bridge between AI assistants and your e-commerce functionality.
Ako opraviť: Create /.well-known/ai-plugin.json if you have an API. This enables direct AI agent integration (ChatGPT Actions, custom GPTs). Include: name_for_model, description_for_model, auth config, and link to OpenAPI spec.
Prečo je to dôležité: Product feeds power Google Shopping, Bing Shopping, and increasingly AI commerce. Without a structured product feed, AI agents can't efficiently index your full catalog for product recommendations.
Ako opraviť: Create a Google Merchant Center / product feed (XML or CSV). Expose it at a consistent URL and reference it in your sitemap. AI shopping assistants and comparison engines use product feeds for catalog discovery.
Prečo je to dôležité: Voice AI commerce is growing rapidly. SpeakableSpecification tells voice assistants which content to read aloud. Early adoption positions your store for the voice shopping wave.
Ako opraviť: Add SpeakableSpecification schema to identify content sections suitable for voice assistants (Google Assistant, Alexa, Siri). Mark your product summaries and FAQs as speakable.
Avg section: 530 words — only 0% in 80-200 word optimal range
Prečo je to dôležité: Pages with 120-180 word sections earn 70% more AI citations (Otterly Citation Economy 2026). For Google AI Overviews specifically, 100-150 words per section is the sweet spot.
Ako opraviť: Restructure content into sections of 120-180 words between H2/H3 headings. Each section should cover one topic completely. Split sections over 300 words, expand sections under 80 words.
1 question heading(s) — add more
Prečo je to dôležité: AI search engines like Perplexity and ChatGPT match user questions to heading-answer pairs. Q&A format headings are directly extractable by AI and trigger FAQ-style rich results.
Ako opraviť: Phrase H2/H3 headings as questions: 'How does...?', 'What is...?', 'Why should...?' followed by a direct 1-2 sentence answer. This is the #1 format AI assistants use to generate responses.
Canonical points to different URL: https://www.eset.com/us/
Prečo je to dôležité: AI search engines (ChatGPT, Perplexity, Bing Copilot) use canonicals to deduplicate content. A wrong canonical means AI may cite the wrong page version or ignore this page entirely.
Ako opraviť: Verify this canonical is intentional. AI models cluster near-duplicate URLs and choose one representative page. If canonical points to a different URL, AI will only index that target URL, not this page.
Prečo je to dôležité: AI shopping agents (Google Shopping, ChatGPT, Bing Copilot) filter by return flexibility. Products with return policy schema get priority placement in AI product comparisons.
Ako opraviť: Add MerchantReturnPolicy schema with: returnPolicyCategory (e.g., MerchantReturnFiniteReturnWindow), merchantReturnDays, returnMethod, returnFees. Link it from Product/Offer via hasMerchantReturnPolicy.
Prečo je to dôležité: Fulfillment speed now factors into AI product recommendations. Complete shipping schema means AI can show 'Free shipping, delivers in 2-3 days' — a massive conversion driver.
Ako opraviť: Add OfferShippingDetails schema with: shippingRate, shippingDestination, deliveryTime (handlingTime + transitTime). AI agents deprioritize products without shipping info.
Grade 15 — too complex for broad AI citation (technical threshold: 14)
Prečo je to dôležité: Content above grade 12 readability is harder for AI to extract as clear, concise answers. Pages using clear headers and approachable language are 28% more likely to be cited by AI.
Ako opraviť: Simplify sentences (target 15-20 words average), use common words, break complex ideas into shorter paragraphs. AI extracts content for general audiences — if it's too academic, AI skips it.
60% good, 0 poor, 2 missing
Prečo je to dôležité: Google Lens processes 12B+ visual searches/month. AI uses alt text to understand images for visual search, product recommendations, and accessibility. Quality alt text = more discovery channels.
Ako opraviť: Improve alt text: use 3-15 descriptive words per image. Include product name, key feature, and context. Bad: 'image1' or 'photo'. Good: 'Red leather wallet with RFID protection — front view'.
Prečo je to dôležité: Content without citations or expert quotes appears unverified to AI. AI assistants prefer content backed by named sources, data references, and expert opinions.
Ako opraviť: Add 2-3 expert quotes or data citations per major page. Use <blockquote> for quotes and link to authoritative sources (.gov, .edu, Wikipedia, industry reports).
Prečo je to dôležité: ai.txt is an emerging standard (proposed May 2025) for fine-grained AI permissions beyond robots.txt. Early adoption signals AI-forward thinking and gives you control over how AI uses your content.
Ako opraviť: Create /ai.txt or /.well-known/ai.txt to declare granular AI permissions per content type: which AI actions (summarization, training, extraction) are allowed for which content sections.
Prečo je to dôležité: WebMCP is called 'the new Schema.org moment' — it's how AI agents will interact with your store (search products, add to cart, check availability). Google and Microsoft are co-developing this standard.
Ako opraviť: WebMCP (W3C Community Group standard, Chrome 146+) lets pages declare structured tools for AI agents. Add toolname and tooldescription attributes to <form> elements, or include a <script type='application/webmcp+json'> manifest.
No <main> or <article> elements — AI can't isolate content from boilerplate
Prečo je to dôležité: Without semantic containers, AI crawlers must guess where content starts and navigation ends. This leads to poor content extraction and fewer citations.
Ako opraviť: Add <main> around your primary content and <article> around self-contained content blocks. This creates clear boundaries for AI content extraction.
1 source: Trustpilot
Prečo je to dôležité: Without a second review source and a machine-readable reviewCount, AI assistants can't verify scale of social proof — single-source ratings are routinely deweighted as potentially curated.
Ako opraviť: Single review source detected without published reviewCount. Add AggregateRating JSON-LD (ratingValue + reviewCount + bestRating) so the count is machine-readable, and add a second source (Heureka Ověřeno + Trustpilot is the SK/CZ standard).
No AI bot restrictions (allowed by default)
2 JSON-LD blocks with 5 schema types: BreadcrumbList, ListItem, Organization, ContactPoint, PostalAddress
Organization found with 6 sameAs links — strong entity identity
BreadcrumbList structured data found — clear navigation hierarchy
4414 words — rich content for AI analysis and citation
First paragraph: 25 words — good content density above the fold
Proper structure: 1 H1 → 3 H2s → 6 H3s — clear content outline
4/6 semantic elements: <nav>, <header>, <footer>, <aside>
OG tags complete + 6 sameAs links: Facebook, X/Twitter, LinkedIn, Instagram, YouTube, Wikipedia
81 paragraphs, avg 52 words — optimal for AI extraction
8 data points found — strong citation magnet
20 contextual internal links per 1,000 words — strong knowledge graph signal
3/4 entity signals — strong Knowledge Graph presence
Trustpilot widget detected