Prečo je to dôležité: Without structured data, your store is invisible to AI commerce. Google AI Overviews, ChatGPT Shopping, Perplexity, and Bing Copilot all rely on schema markup to understand and recommend products.
Ako opraviť: Add JSON-LD structured data immediately. Priority order: 1) Organization, 2) Product (with offers), 3) BreadcrumbList, 4) WebSite+SearchAction, 5) FAQPage. Use JSON-LD format exclusively — not Microdata or RDFa.
Prečo je to dôležité: Organization schema is the foundation of your AI identity. Without it, AI assistants can't confidently attribute information to your brand, verify your legitimacy, or show your Knowledge Panel.
Ako opraviť: Add Organization (or LocalBusiness for physical stores) schema with: name, logo, url, description, contactPoint, address, and sameAs linking to all your official profiles (LinkedIn, Facebook, Wikipedia if available).
1 H1, 0 H2, 0 H3 — poor structure
Prečo je to dôležité: AI extracts information based on heading structure. Pages with proper H1→H2→H3 hierarchy are parsed more accurately by ChatGPT, Perplexity, and Google AI Overviews. Without it, AI may misinterpret your content.
Ako opraviť: Use exactly 1 H1 (page title), then organize content with H2 sections and H3 subsections. Each heading should describe the content that follows. Never skip heading levels (H1→H3 without H2).
Prečo je to dôležité: With no freshness signals, AI assumes your content is stale. ChatGPT and Perplexity both weight recency in their citation algorithms. Competitors who show recent updates will be cited instead of your static pages.
Ako opraviť: Add dateModified and datePublished to your JSON-LD schema, and display a visible 'Last updated' date on the page. Update content quarterly at minimum. AI heavily favors fresh, maintained content.
Prečo je to dôležité: AI assistants must be confident about entity identity before making recommendations. Without clear brand signals, AI defaults to better-known competitors.
Ako opraviť: Your brand has weak entity signals. Add: 1) Complete OG meta tags, 2) Organization schema with sameAs linking to all official profiles, 3) Consistent NAP (Name, Address, Phone) across the web.
Answers only 0/5 key shopper questions
Prečo je to dôležité: AI assistants answer shopping queries by fanning out into price/shipping/returns/availability/payment sub-questions. A page that answers none of them is invisible in AI shopping answers and reads as untrustworthy to buyers.
Ako opraviť: Your page barely addresses core shopper questions. Add sections covering price, shipping (options + cost), returns/refunds, availability, and payment methods — as visible text, not just in schema. Link to a dedicated FAQ, Shipping, and Returns page.
Almost no internal links in content
Prečo je to dôležité: Without internal links, AI crawlers treat each page as isolated content. Internal linking creates a semantic web that helps AI understand your product catalog, categories, and content relationships.
Ako opraviť: Add contextual internal links throughout your content: link to related products, categories, guides, and FAQs. Use descriptive anchor text (not 'click here'). Target 3-5 links per 1,000 words.
Prečo je to dôležité: Without a canonical tag, AI models may index multiple versions of the same page (with/without trailing slash, with parameters, etc.), diluting your AI visibility across duplicate URLs.
Ako opraviť: Add <link rel='canonical' href='https://your-absolute-url'> to every page. This tells AI engines which URL is the authoritative version of this content.
Prečo je to dôležité: Without Knowledge Graph signals, AI treats your brand as unverified. You won't get a Google Knowledge Panel, and AI assistants can't confidently attribute information to your brand.
Ako opraviť: Build your Knowledge Graph entity: 1) Add @id to Organization JSON-LD, 2) Use identical brand name in title, schema, and OG, 3) Add sameAs to Wikipedia/Wikidata/LinkedIn, 4) Use multiple corroborating schema types.
Only 0% quality alt text — 2 missing, 0 poor
Prečo je to dôležité: Poor alt text means your product images are invisible to AI visual search (Google Lens, Bing Visual Search). This is also an accessibility requirement (WCAG 2.1 AA) — many regions enforce this legally.
Ako opraviť: Audit all images: add descriptive alt text (3-15 words) to every <img>. Include product names, features, materials, colors. This is critical for visual AI search and accessibility compliance.
Prečo je to dôležité: ChatGPT, Perplexity, and Google AI Overviews pull FAQ answers verbatim. FAQ schema is one of the fastest ways to get your content cited by AI.
Ako opraviť: Add FAQPage schema to every product page and category page. Include 3-5 Q&As per page covering: product specifications, shipping, returns, usage instructions. Format: question (full sentence) + answer (75-150 words).
214 words — add more for better AI citations
Prečo je to dôležité: AI assistants skip thin pages in favor of content-rich competitors. Aim for the depth that makes your page the definitive resource.
Ako opraviť: Expand to 500+ words: add detailed product descriptions, use cases, benefits, specifications, comparison info, and buying guides. AI needs substantial content to summarize and cite.
Content doesn't start with a strong summary paragraph
Prečo je to dôležité: AI assistants extract content from the first 100 words to generate summaries. Most AI systems read top-down, so answer-first pages get cited more often.
Ako opraviť: Place your most important information in the first 100 words of the page. Use the BLUF method (Bottom Line Up Front): start with what the product IS and why it matters, then elaborate.
2/6 elements — missing: <article>, <nav>, <header>, <aside>
Prečo je to dôležité: AI crawlers don't see your CSS. They rely on semantic HTML to distinguish main content from navigation, ads, and boilerplate.
Ako opraviť: Add: <article>, <nav>, <header>, <aside>. Semantic HTML tells AI what's content (<article>), navigation (<nav>), sidebar (<aside>), etc. — without relying on CSS classes or visual layout.
No structured content elements found
Prečo je to dôležité: Unstructured paragraph-only content is harder for AI to parse and cite. Pages with lists and tables get cited more often because AI can extract specific facts more reliably.
Ako opraviť: Add bulleted lists for features/benefits, numbered lists for steps/rankings, and tables for comparisons/specifications. These are the content formats AI extracts most reliably.
Prečo je to dôležité: AI models weight author expertise heavily. Pages from identified experts get cited more than anonymous content. This is especially important for product guides, reviews, and advice content.
Ako opraviť: For content pages (blog, guides, about): add Article/BlogPosting schema with author property linking to Person schema. Include the author's jobTitle, credentials, and social profiles.
No statistical data found in content
Prečo je to dôležité: Content without data is harder to cite. Perplexity and ChatGPT specifically seek pages with quantified claims and verifiable statistics.
Ako opraviť: Add numbers: pricing comparisons, performance metrics, customer statistics, industry benchmarks. Specific data (e.g., '99.9% uptime', '4.8/5 rating from 2,400 reviews') is what AI quotes most.
Prečo je to dôležité: Q&A content format matches how people query AI assistants. Without question-format headings, your content is harder for AI to map to user queries.
Ako opraviť: Add H2/H3 headings phrased as questions your customers ask: 'How much does shipping cost?', 'What sizes are available?', 'How do I return an item?' Follow each with a direct, concise answer.
Prečo je to dôležité: Content without citations or expert quotes appears unverified to AI. AI assistants prefer content backed by named sources, data references, and expert opinions.
Ako opraviť: Add 2-3 expert quotes or data citations per major page. Use <blockquote> for quotes and link to authoritative sources (.gov, .edu, Wikipedia, industry reports).
Prečo je to dôležité: WebMCP is how AI agents will interact with your store (search products, add to cart, check availability). Google and Microsoft are co-developing this standard.
Ako opraviť: WebMCP (W3C Community Group standard, Chrome 146+) lets pages declare structured tools for AI agents. Add toolname and tooldescription attributes to <form> elements, or include a <script type='application/webmcp+json'> manifest.
No AI bot restrictions (allowed by default)
214 words in raw HTML (30.7% text ratio) — readable by AI crawlers without executing JS
6 paragraphs, avg 34 words — optimal for AI extraction
Flesch-Kincaid Grade 12 — appropriate for technical/B2B audience
98% of text in <main>/<article> — clean content signal
Not present — not required for AI visibility
Prečo je to dôležité: llms.txt is the emerging standard for AI-readable site descriptions — like robots.txt was for search engines. Without it, AI assistants have no guided overview of your store.
Ako opraviť: Create /llms.txt in Markdown format:
# Your Store Name
> One-line summary of your business and key offerings.
Detailed description paragraph.
## Products
- [Product Category](URL): Description
## About
- [About Us](URL): Company history and values
See llmstxt.org for the full specification.
Not present — not required for AI visibility
Prečo je to dôležité: llms-full.txt provides AI models with your entire site content in one parseable file. It's the difference between an AI having a brief overview vs. deep knowledge of your products and services.
Not present — optional; AI-bot permissions are enforced via robots.txt, not ai.txt
Prečo je to dôležité: ai.txt is an emerging standard for fine-grained AI permissions beyond robots.txt. It gives you control over how AI uses your content.
None detected. For a non-commercial/informational site, testimonials and case studies are optional
Prečo je to dôležité: Client testimonials and 'trusted by' logos are a B2B sales-cycle lever. A non-profit, club, or informational site isn't selling a service, so their absence isn't a credibility gap — hence informational, not scored.
Ako opraviť: Optional: member stories, event photos/recaps, partner logos, or press mentions build trust and give AI assistants more to cite about your organisation — but they don't gate credibility the way they do for a B2B vendor.
50/100 — čiastočne pripravené (Prístup 100 · Porozumenie 0 · Transakcia 50)
Prečo je to dôležité: Či dokáže autonómny nákupný AI agent (ChatGPT operator, Perplexity, budúce agentické asistenty) na vašom obchode: prísť dnu, prečítať a porozumieť produktom, objaviť celý katalóg a konať (kôš, podmienky). Toto meria málokto — a pre SK/CZ shopy nikto. Skóre spája AI-bot prístup, Product schema, produktové feedy (Merchant/Heureka/Zboží), WebMCP a nákupné podmienky do jedného agent-first pohľadu. Nadväzuje na pripravovaný verejný MCP konektor ("naskenuj tento obchod").