Prečo je to dôležité: Without structured data, your store is invisible to AI commerce. Google AI Overviews, ChatGPT Shopping, Perplexity, and Bing Copilot all rely on schema markup to understand and recommend products.
Ako opraviť: Add JSON-LD structured data immediately. Priority order: 1) Organization, 2) Product (with offers), 3) BreadcrumbList, 4) WebSite+SearchAction, 5) FAQPage. Use JSON-LD format exclusively — not Microdata or RDFa.
Prečo je to dôležité: Organization schema is the foundation of your AI identity. Without it, AI assistants can't confidently attribute information to your brand, verify your legitimacy, or show your Knowledge Panel.
Ako opraviť: Add Organization (or LocalBusiness for physical stores) schema with: name, logo, url, description, contactPoint, address, and sameAs linking to all your official profiles (LinkedIn, Facebook, Wikipedia if available).
0 H1, 25 H2, 0 H3 — poor structure
Prečo je to dôležité: AI extracts information based on heading structure. Pages with proper H1→H2→H3 hierarchy are parsed more accurately by ChatGPT, Perplexity, and Google AI Overviews. Without it, AI may misinterpret your content.
Ako opraviť: Use exactly 1 H1 (page title), then organize content with H2 sections and H3 subsections. Each heading should describe the content that follows. Never skip heading levels (H1→H3 without H2).
Prečo je to dôležité: AI assistants must be confident about entity identity before making recommendations. Without clear brand signals, AI defaults to better-known competitors.
Ako opraviť: Your brand has weak entity signals. Add: 1) Complete OG meta tags, 2) Organization schema with sameAs linking to all official profiles, 3) Consistent NAP (Name, Address, Phone) across the web.
Answers only 1/5 key shopper questions: availability
Prečo je to dôležité: AI assistants answer shopping queries by fanning out into price/shipping/returns/availability/payment sub-questions. A page that answers none of them is invisible in AI shopping answers and reads as untrustworthy to buyers.
Ako opraviť: Your page barely addresses core shopper questions. Add sections covering price, shipping (options + cost), returns/refunds, availability, and payment methods — as visible text, not just in schema. Link to a dedicated FAQ, Shipping, and Returns page.
Prečo je to dôležité: Without Knowledge Graph signals, AI treats your brand as unverified. You won't get a Google Knowledge Panel, and AI assistants can't confidently attribute information to your brand.
Ako opraviť: Build your Knowledge Graph entity: 1) Add @id to Organization JSON-LD, 2) Use identical brand name in title, schema, and OG, 3) Add sameAs to Wikipedia/Wikidata/LinkedIn, 4) Use multiple corroborating schema types.
Only 0% quality alt text — 1 missing, 3 poor
Prečo je to dôležité: Poor alt text means your product images are invisible to AI visual search (Google Lens, Bing Visual Search). This is also an accessibility requirement (WCAG 2.1 AA) — many regions enforce this legally.
Ako opraviť: Audit all images: add descriptive alt text (3-15 words) to every <img>. Include product names, features, materials, colors. This is critical for visual AI search and accessibility compliance.
Only 3% in main content — mostly boilerplate
Prečo je to dôležité: Token density measures useful content vs noise. Pages with under 30% content ratio are hard for AI to parse — it can't find your content in the boilerplate.
Ako opraviť: Wrap your primary content in <main> or <article> tags. AI extracts content from these semantic containers — without them, your product descriptions are mixed with navigation and footer text.
Prečo je to dôležité: ChatGPT, Perplexity, and Google AI Overviews pull FAQ answers verbatim. FAQ schema is one of the fastest ways to get your content cited by AI.
Ako opraviť: Add FAQPage schema to every product page and category page. Include 3-5 Q&As per page covering: product specifications, shipping, returns, usage instructions. Format: question (full sentence) + answer (75-150 words).
7 lists found — consider adding comparison tables
Prečo je to dôležité: AI models are biased toward extracting data from HTML lists and tables. Perplexity and ChatGPT pull bullet points and table data with higher accuracy than paragraph text.
Ako opraviť: Add comparison tables to your content. Use <ul>/<ol> for feature lists, specifications, and benefits. Use <table> for product comparisons, pricing tiers, and specifications. AI extracts structured content much faster than paragraphs.
Visible date found but not in structured data
Prečo je to dôležité: AI models weight recency in their citation algorithms. Freshness signals tell AI your content is current and reliable.
Ako opraviť: Add both: 1) dateModified and datePublished in your Article/Product JSON-LD schema, 2) A visible 'Last updated: [date]' on the page. Both signals reinforce content freshness for AI.
Prečo je to dôležité: AI models weight author expertise heavily. Pages from identified experts get cited more than anonymous content. This is especially important for product guides, reviews, and advice content.
Ako opraviť: For content pages (blog, guides, about): add Article/BlogPosting schema with author property linking to Person schema. Include the author's jobTitle, credentials, and social profiles.
82 paragraphs, avg 21 words — too short for citation
Prečo je to dôležité: AI extracts individual paragraphs as answer snippets — dense walls of text get skipped. Focused 40-80 word paragraphs are the most citable.
Ako opraviť: Optimal paragraphs for AI citation are 40-80 words. Break long paragraphs into focused, self-contained answer blocks. Each should make one clear point that AI can extract and quote.
No statistical data found in content
Prečo je to dôležité: Content without data is harder to cite. Perplexity and ChatGPT specifically seek pages with quantified claims and verifiable statistics.
Ako opraviť: Add numbers: pricing comparisons, performance metrics, customer statistics, industry benchmarks. Specific data (e.g., '99.9% uptime', '4.8/5 rating from 2,400 reviews') is what AI quotes most.
Avg section: 69 words — only 8% in 80-200 word optimal range
Prečo je to dôležité: For Google AI Overviews, 100-150 words per section is the sweet spot — long sections get skipped and very short ones lack substance.
Ako opraviť: Restructure content into sections of 120-180 words between H2/H3 headings. Each section should cover one topic completely. Split sections over 300 words, expand sections under 80 words.
Prečo je to dôležité: Q&A content format matches how people query AI assistants. Without question-format headings, your content is harder for AI to map to user queries.
Ako opraviť: Add H2/H3 headings phrased as questions your customers ask: 'How much does shipping cost?', 'What sizes are available?', 'How do I return an item?' Follow each with a direct, concise answer.
only 2/1000w (target: 3-5)
Prečo je to dôležité: Internal links create an implicit knowledge graph for AI crawlers. Each contextual link teaches AI about content relationships. AI models navigate internal links to build comprehensive understanding of your store.
Ako opraviť: Add 3-5 contextual internal links per 1,000 words using descriptive anchor text. Link to related products, categories, and guides. Replace generic anchors ('click here', 'read more') with descriptive text.
Canonical points to different URL: https://www.php.net/index.php
Prečo je to dôležité: AI search engines (ChatGPT, Perplexity, Bing Copilot) use canonicals to deduplicate content. A wrong canonical means AI may cite the wrong page version or ignore this page entirely.
Ako opraviť: Verify this canonical is intentional. AI models cluster near-duplicate URLs and choose one representative page. If canonical points to a different URL, AI will only index that target URL, not this page.
Prečo je to dôležité: Content without citations or expert quotes appears unverified to AI. AI assistants prefer content backed by named sources, data references, and expert opinions.
Ako opraviť: Add 2-3 expert quotes or data citations per major page. Use <blockquote> for quotes and link to authoritative sources (.gov, .edu, Wikipedia, industry reports).
Prečo je to dôležité: WebMCP is how AI agents will interact with your store (search products, add to cart, check availability). Google and Microsoft are co-developing this standard.
Ako opraviť: WebMCP (W3C Community Group standard, Chrome 146+) lets pages declare structured tools for AI agents. Add toolname and tooldescription attributes to <form> elements, or include a <script type='application/webmcp+json'> manifest.
Prečo je to dôležité: Without visible social proof, B2B prospects can't verify your track record before reaching out. Missing testimonials and case studies is a common reason consultancy sites lose qualified leads at the contact stage.
Ako opraviť: Add at least one form of social proof: 1) Client testimonials as <blockquote> with attribution, 2) Case study / portfolio section with past work, 3) 'Trusted by' client logo strip. For B2B, this is a leading credibility lever.
No AI bot restrictions (allowed by default)
2001 words in raw HTML (26.8% text ratio) — readable by AI crawlers without executing JS
2001 words — rich content for AI analysis and citation
First paragraph: 249 words — good content density above the fold
5/6 semantic elements: <article>, <nav>, <header>, <footer>, <aside>
Flesch-Kincaid Grade 8 — accessible and clear
Not present — not required for AI visibility
Prečo je to dôležité: llms.txt is the emerging standard for AI-readable site descriptions — like robots.txt was for search engines. Without it, AI assistants have no guided overview of your store.
Ako opraviť: Create /llms.txt in Markdown format:
# Your Store Name
> One-line summary of your business and key offerings.
Detailed description paragraph.
## Products
- [Product Category](URL): Description
## About
- [About Us](URL): Company history and values
See llmstxt.org for the full specification.
Not present — not required for AI visibility
Prečo je to dôležité: llms-full.txt provides AI models with your entire site content in one parseable file. It's the difference between an AI having a brief overview vs. deep knowledge of your products and services.
Not present — optional; AI-bot permissions are enforced via robots.txt, not ai.txt
Prečo je to dôležité: ai.txt is an emerging standard for fine-grained AI permissions beyond robots.txt. It gives you control over how AI uses your content.
50/100 — čiastočne pripravené (Prístup 100 · Porozumenie 0 · Transakcia 50)
Prečo je to dôležité: Či dokáže autonómny nákupný AI agent (ChatGPT operator, Perplexity, budúce agentické asistenty) na vašom obchode: prísť dnu, prečítať a porozumieť produktom, objaviť celý katalóg a konať (kôš, podmienky). Toto meria málokto — a pre SK/CZ shopy nikto. Skóre spája AI-bot prístup, Product schema, produktové feedy (Merchant/Heureka/Zboží), WebMCP a nákupné podmienky do jedného agent-first pohľadu. Nadväzuje na pripravovaný verejný MCP konektor ("naskenuj tento obchod").