Prečo je to dôležité: llms.txt is the emerging standard for AI-readable site descriptions — like robots.txt was for search engines. Early adopters (Yoast, Cloudflare, Stripe) are already using it. Without it, AI assistants have no guided overview of your store.
Ako opraviť: Create /llms.txt in Markdown format:
# Your Store Name
> One-line summary of your business and key offerings.
Detailed description paragraph.
## Products
- [Product Category](URL): Description
## About
- [About Us](URL): Company history and values
See llmstxt.org for the full specification.
Prečo je to dôležité: No Product schema = invisible to AI shopping. 58% of consumers now use AI for product discovery (Adobe 2025). Without Product schema, your products don't exist in this channel.
Ako opraviť: Add complete Product JSON-LD schema: name, description, image, sku, brand, offers (price, priceCurrency, availability, seller), aggregateRating, review. This is mandatory for AI-powered commerce.
Only 38% quality alt text — 126 missing, 90 poor
Prečo je to dôležité: Poor alt text means your product images are invisible to AI visual search (Google Lens, Bing Visual Search). This is also an accessibility requirement (WCAG 2.1 AA) — many regions enforce this legally.
Ako opraviť: Audit all images: add descriptive alt text (3-15 words) to every <img>. Include product names, features, materials, colors. This is critical for visual AI search and accessibility compliance.
Prečo je to dôležité: llms-full.txt provides AI models with your entire site content in one parseable file. It's the difference between an AI having a brief overview vs. deep knowledge of your products and services.
Ako opraviť: Create /llms-full.txt containing your complete site documentation in a single Markdown file — product catalog summaries, FAQs, policies, brand story. This gives AI models maximum context about your store.
Prečo je to dôležité: AI assistants use breadcrumbs to understand product categorization and site structure. Without it, AI can't contextualize where products fit in your catalog — e.g., 'Running Shoes' under 'Sports > Footwear > Running'.
Ako opraviť: Add BreadcrumbList schema reflecting your category hierarchy: Home → Category → Subcategory → Product. Each item needs name and URL.
Prečo je to dôležité: SearchAction enables Google's sitelinks search box and allows AI shopping assistants to search your catalog directly. It's how AI agents find specific products in your store.
Ako opraviť: Add WebSite schema with potentialAction: SearchAction. Define your search URL template so AI assistants and Google can search your store programmatically.
Prečo je to dôležité: AI models weight author expertise heavily. Pages from identified experts get cited 3x more than anonymous content. This is especially important for product guides, reviews, and advice content.
Ako opraviť: For content pages (blog, guides, about): add Article/BlogPosting schema with author property linking to Person schema. Include the author's jobTitle, credentials, and social profiles.
Prečo je to dôležité: Products with star ratings appear in Google's rich results and get 35% more clicks. AI shopping assistants (ChatGPT, Bing Copilot) rank products with reviews significantly higher in recommendations.
Ako opraviť: Add AggregateRating schema (ratingValue, reviewCount, bestRating) and individual Review schemas. AI shopping assistants prioritize products with verified reviews and ratings.
Prečo je to dôležité: ai-plugin.json enables AI agents to interact with your store programmatically — search products, check prices, process orders. This is the bridge between AI assistants and your e-commerce functionality.
Ako opraviť: Create /.well-known/ai-plugin.json if you have an API. This enables direct AI agent integration (ChatGPT Actions, custom GPTs). Include: name_for_model, description_for_model, auth config, and link to OpenAPI spec.
Prečo je to dôležité: Product feeds power Google Shopping, Bing Shopping, and increasingly AI commerce. Without a structured product feed, AI agents can't efficiently index your full catalog for product recommendations.
Ako opraviť: Create a Google Merchant Center / product feed (XML or CSV). Expose it at a consistent URL and reference it in your sitemap. AI shopping assistants and comparison engines use product feeds for catalog discovery.
Prečo je to dôležité: Heureka.sk a Heureka.cz sú dominantné cenové porovnávače na SK/CZ trhu (40%+ all e-com discovery traffic). Bez XML feedu nie ste viditeľní na hlavnom trhovisku — strata 20-30 % potenciálneho traffic. Žiaden generický audit tool toto nekontroluje.
Ako opraviť: Vygeneruj Heureka XML feed na /feed/heureka.xml (alebo /export/heureka.xml). PrestaShop má modul Heureka.cz, WooCommerce má pluginy. Štruktúra: <SHOP><SHOPITEM>...</SHOPITEM></SHOP> s ITEM_ID/PRODUCTNAME/URL/PRICE_VAT/CATEGORYTEXT (povinné) + EAN/PARAM/DELIVERY_DATE (highly recommended pre ranking).
Prečo je to dôležité: Voice AI commerce is growing rapidly. SpeakableSpecification tells voice assistants which content to read aloud. Early adoption positions your store for the voice shopping wave.
Ako opraviť: Add SpeakableSpecification schema to identify content sections suitable for voice assistants (Google Assistant, Alexa, Siri). Mark your product summaries and FAQs as speakable.
Only 1 data point(s) — add more
Prečo je to dôležité: Princeton/Georgia Tech study found that adding statistics to content improves AI visibility by 41% — the single most effective GEO optimization. AI assistants prefer content with verifiable data points.
Ako opraviť: Add specific statistics, percentages, dollar amounts, and quantified claims. E.g., '93% of customers report...', 'saves an average of €200/year', '3x faster than...' Data makes content citable.
Avg section: 77 words — only 17% in 80-200 word optimal range
Prečo je to dôležité: Pages with 120-180 word sections earn 70% more AI citations (Otterly Citation Economy 2026). For Google AI Overviews specifically, 100-150 words per section is the sweet spot.
Ako opraviť: Restructure content into sections of 120-180 words between H2/H3 headings. Each section should cover one topic completely. Split sections over 300 words, expand sections under 80 words.
Prečo je to dôležité: AI shopping agents (Google Shopping, ChatGPT, Bing Copilot) filter by return flexibility. Products with return policy schema get priority placement in AI product comparisons.
Ako opraviť: Add MerchantReturnPolicy schema with: returnPolicyCategory (e.g., MerchantReturnFiniteReturnWindow), merchantReturnDays, returnMethod, returnFees. Link it from Product/Offer via hasMerchantReturnPolicy.
Prečo je to dôležité: Fulfillment speed now factors into AI product recommendations. Complete shipping schema means AI can show 'Free shipping, delivers in 2-3 days' — a massive conversion driver.
Ako opraviť: Add OfferShippingDetails schema with: shippingRate, shippingDestination, deliveryTime (handlingTime + transitTime). AI agents deprioritize products without shipping info.
1/4 signals — missing: @id in JSON-LD, sameAs links (Wikipedia, LinkedIn), Organization schema
Prečo je to dôležité: Brands with verified Knowledge Graph presence receive 3.1x more AI citations. @id creates a persistent entity identifier that connects your schema across pages and platforms.
Ako opraviť: Add: @id in JSON-LD, sameAs links (Wikipedia, LinkedIn), Organization schema. Use @id in JSON-LD to create a unique node identifier. Ensure your brand name is identical in title, schema, and OG tags. Link to Wikipedia/Wikidata via sameAs.
Grade 20 — too complex for broad AI citation (technical threshold: 14)
Prečo je to dôležité: Content above grade 12 readability is harder for AI to extract as clear, concise answers. Pages using clear headers and approachable language are 28% more likely to be cited by AI.
Ako opraviť: Simplify sentences (target 15-20 words average), use common words, break complex ideas into shorter paragraphs. AI extracts content for general audiences — if it's too academic, AI skips it.
Prečo je to dôležité: Content without citations or expert quotes appears unverified to AI. AI assistants prefer content backed by named sources, data references, and expert opinions.
Ako opraviť: Add 2-3 expert quotes or data citations per major page. Use <blockquote> for quotes and link to authoritative sources (.gov, .edu, Wikipedia, industry reports).
Prečo je to dôležité: ai.txt is an emerging standard (proposed May 2025) for fine-grained AI permissions beyond robots.txt. Early adoption signals AI-forward thinking and gives you control over how AI uses your content.
Ako opraviť: Create /ai.txt or /.well-known/ai.txt to declare granular AI permissions per content type: which AI actions (summarization, training, extraction) are allowed for which content sections.
Prečo je to dôležité: WebMCP is called 'the new Schema.org moment' — it's how AI agents will interact with your store (search products, add to cart, check availability). Google and Microsoft are co-developing this standard.
Ako opraviť: WebMCP (W3C Community Group standard, Chrome 146+) lets pages declare structured tools for AI agents. Add toolname and tooldescription attributes to <form> elements, or include a <script type='application/webmcp+json'> manifest.
Žiaden trust widget (Heureka / Trustpilot / AggregateRating) nedetekovaný
Prečo je to dôležité: SK/CZ kupujúci majú 2× vyššiu dôveru k Heureka Ověřeno ako k iným trust signálom (Heureka research 2024). LLM-y (ChatGPT, Perplexity) a Google SGE citujú shopy s AggregateRating schema prednostne.
Ako opraviť: Pre SK/CZ shopy: inštaluj Heureka Ověřeno zákazníky widget (zadarmo pre overených predajcov — https://sluzby.heureka.sk). Alternatívne: Trustpilot, Google Reviews s AggregateRating schema. Trust widget na product + kategória + footer.
No AI bot restrictions (allowed by default)
1456 words — rich content for AI analysis and citation
Proper structure: 1 H1 → 11 H2s → 3 H3s — clear content outline
3 question-format headings — excellent for AI Q&A extraction
59 contextual internal links per 1,000 words — strong knowledge graph signal
Only 1456 words visible in HTML — content may be JS-dependent · SPA detected — see note below
Prečo je to dôležité: AI crawlers see only raw HTML. The LLMClicks audit tool found that JS-dependent pages score 70% lower in AI readiness. Server-rendered content is the #1 prerequisite for AI visibility.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
SPA detected — see note below
Prečo je to dôležité: Without structured data, your store is invisible to AI commerce. Google AI Overviews, ChatGPT Shopping, Perplexity, and Bing Copilot all rely on schema markup to understand and recommend products.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
SPA detected — see note below
Prečo je to dôležité: Organization schema is the foundation of your AI identity. Without it, AI assistants can't confidently attribute information to your brand, verify your legitimacy, or show your Knowledge Panel.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
SPA detected — see note below
Prečo je to dôležité: FAQ schema provides 30% higher AI citation rates (LLMClicks research). ChatGPT, Perplexity, and Google AI Overviews pull FAQ answers verbatim. It's the fastest way to get your content cited by AI.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
Content doesn't start with a strong summary paragraph · SPA detected — see note below
Prečo je to dôležité: AI assistants extract content from the first 100 words to generate summaries. The LLMClicks analyzer found pages with answer-first format get 40% more AI citations. Most AI systems read top-down.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
3/6 elements — missing: <article>, <main>, <aside> · SPA detected — see note below
Prečo je to dôležité: AI crawlers don't see your CSS. They rely on semantic HTML to distinguish main content from navigation, ads, and boilerplate. The WordLift AI Audit weights semantic HTML as a primary machine-readability signal.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
27 lists found — consider adding comparison tables · SPA detected — see note below
Prečo je to dôležité: AI models are biased toward extracting data from HTML lists and tables. Perplexity and ChatGPT pull bullet points and table data with much higher accuracy than paragraph text. Structured content = more AI citations.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
SPA detected — see note below
Prečo je to dôležité: No freshness signals = AI assumes your content is stale. ChatGPT and Perplexity both weight recency in their citation algorithms. Competitors who show recent updates will be cited instead of your static pages.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
OG tags complete but no sameAs entity links · SPA detected — see note below
Prečo je to dôležité: AI needs to confidently identify your brand entity. Open Graph + sameAs create a cross-platform identity that AI models recognize. The HubSpot AEO Grader found entity clarity is a top-3 factor for AI brand recognition.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
44 paragraphs, avg 10 words — too short for citation · SPA detected — see note below
Prečo je to dôležité: Pages with 40-80 word paragraphs earn 70% more AI citations (Otterly 2026 data). AI extracts individual paragraphs as answer snippets — dense walls of text get skipped.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
Canonical points to different URL: https://zlatnictvohorvath.sk · SPA detected — see note below
Prečo je to dôležité: AI search engines (ChatGPT, Perplexity, Bing Copilot) use canonicals to deduplicate content. A wrong canonical means AI may cite the wrong page version or ignore this page entirely.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.
No <main> or <article> elements — AI can't isolate content from boilerplate · SPA detected — see note below
Prečo je to dôležité: Without semantic containers, AI crawlers must guess where content starts and navigation ends. This leads to poor content extraction and fewer citations.
Ako opraviť: JS-renderovaná stránka (Nuxt) — obsah sa načítava cez JavaScript a nie je viditeľný nášmu skeneru. Overte manuálne.
JS-rendered site detected (Nuxt) — content is loaded client-side and not visible to our raw-HTML scanner. Verify manually or re-run with a headless browser.